For 10 days in summer 2003, Brixton will become an international focal
point of black cultural and creative industries achievements
London has
enjoyed a substantial black population for over 500 years and has now
become the most racially and culturally diverse city in the world
Brixton has
become the symbolic heart of the black experience in the UK and a focal
point for the African diaspora
When Wesley Snipes, Terry McMillan,
Muhammed Ali, Maya Angelou, Nelson Mandela and countless other famous
black achievers come to London, they make a point of visiting Brixton and its
remarkable communities
Brixton is alive with black cultural
enterprise
The time has come to create, to celebrate and to
promote the Brixton renaissance.
Hundreds of thousands of people discover connections for trade,
commerce and creativity via the vibrant Brixton community.
destinationbrixton will create a global marketplace for people and
businesses to come together to trade and exchange.
The destinationbrixton experience offers an enlightening journey through the rich
entrepreneurial, cultural and creative mix that inspires people around the world to
want to do business at the Brixton marketplace
It combines this with the
stories and conversations of real people to bring it to life
This approach is
based upon a respect for the learned and lived experiences of black people in Brixton,
London and beyond
One aspect of destination brixton is to capture the experiences of
the many diaspora communities in this inner city hub
Personal testimony from Brixton
residents will be featured in promotions and in many of the activities and events
destination brixton has an international business and tourism emphasis, one
that builds upon the grass roots experience and upon enhancing Brixton as a
place to live, work, visit and enjoy yourself.
Destinationbrixton will become an annual event that will expand and grow
as it establishes its business, visitor, consumer and tourist presence.
destination brixton will take you on a journey of discovery
There has
never been an event quite like this.
Rationale
Destinationbrixton is not just about a place, a groundbreaking event or an
ambitious goal of reinvigorating of a community
It is about the shared experiences
of thousands of people connected via the vibrant Brixton community for a day in
their life or for the whole of their lives.
Destinationbrixton will enable you to experience the vibrant cultural, social and
economic vibe of Brixton through individual stories and daily conversations of the
real people who make up this multi cultural city destination.
Brand Experience
Destinationbrixton will be experienced through the connected
conversations and stories of real people that spread out around the world to trade,
create and communicate across Europe, Africa, America and Asia
destination
brixton will be a showcase for the cultural remix that continues to inspire the
creation of new businesses and communities across the social and cultural
spectrum.
Brand Personality / Brand Identity
Destinationbrixton will provide an opportunity for sponsors and consumers alike
to capitalise on the renowned strengths of Brixton
destination brixton is a premiere platform for:
The bazaar/souk/marketplace
Conversations with real people and grass roots pioneers
Journeys: roots and routes
Commerce and culture
Sharing the history through personal and collective stories
Global Reach
Celebration of multicultural experiences and lifestyles
Entrepreneurialism
Positively influencing the present and future through dynamism and creativity